Bata India, the nation’s leading footwear manufacturer and retailer, reported 7,220 million in Net Sales and 714 million in profit after tax for the second quarter of the financial year, clocking an increase of 7.3% and 28.2% respectively, over the corresponding quarter last year. Bata’s momentum is driven on the back of continuous investment done over the past few years in areas of product-innovation, store renovation, customer experience and marketing campaigns. The new campaign rolled out in this quarter “New Arrivals Every Friday” featuring new designs in every Bata stores has helped to attract new and old customers back to Bata stores and “Bata.in” online store.
This quarter, Bata has inaugurated its 5th Experience center which provides complete footcare with 360 foot scanning, customized insoles, medicated pedicure, shoe laundry and access to the widest range of shoes in the store and the digital endless aisle. The center is housed in the newly upgraded Bata flagship store in Infinity Mall which is also the largest retail store in Mumbai. With focus on product innovation & premiumization, this 6000 sqft store boasts of immersive brand experiences, a sneaker studio, wide assortment of fashion and working women styles and premium collections from Bata Comfit, Hush Puppies, Naturalizer & Caterpillar.
Added Sandeep Kataria, Chief Executive Officer, Bata India Limited, “While the market slowed down this year, Bata India continues to sustain its leadership in the retail sector with 7.3% increase in the turnover and 28.2% in profit over the previous quarter. Our momentum is driven on the back of continuous investment done over the past few years in areas of product-innovation, store renovation, customer experience and marketing. We have aggressively expanded our footprint through our franchising model along with a focus on the e-commerce led omni-channel platform, making Bata accessible across the length and breadth of the country. Our continuous focus on innovation, New Arrivals Every Friday initiative, Flagship stores having Experience Centers and campaigns inviting younger consumers helped us progress our journey to be a younger and vibrant retail brand. We also employed multiple cost savings initiatives along with restructuring of contracts and long-term negotiations, thereby helping us realize better margins and profits.”