After giving voice to 2000+ Original podcasters, Hubhopper is set to empower original musicians through Hubhopper Original Music. In a bid to support and accelerate the growth of India’s underground musicians, Hubhopper, India’s largest podcasting and audio-on-demand platform, is now expanding in to the Originals music space for potential independent musicians. From dubstep, electro to indie rock and pop, independent musicians from all genres can now create, host and even distribute their music across multiple audio platforms through Hubhopper Studio, without any language barrier. By venturing into original music, Hubhopper not only aims to provide leverage to the country’s fresh voices but will also help labels to discover talent.
The platform is presently India’s largest platform of its kind, with over 1 million hours of content spread across 15+ vernacular languages, and a reach across 15 million devices and touch points.
Under the new original music program, Hubhopper is already hosting many independent musicians from the country. The Moonlit story by Vipul Meehnia, a techie by profession and a DJ by passion, is a compilation of different genres of electronic music ranging from house, dubstep, trap to lounge and techno. Another DJ, Shib Shankar Roy has just released the second season of his show, The Electrolight podcast.
Potential music artists can now become a household sensation in four easy steps. All they would require is signing up on the online audio creation platform Hubhopper Studio, creating an audio channel, recording and uploading their audio files and finally going live in a matter of minutes using their computer, smartphones, laptops or any other mobile device. Hubhopper Studio also enables the musicians to promote and monetize their music channel by connecting them with the relevant music labels.
Hubhopper will be also be using data to identify the best online audience, as per the demographics as well as the genre of the music for a particular campaign and buy digital ad inventory through an auction. These ads will then be made available across multiple distribution channels, in places where the audience is expected to frequent.
Speaking on the launch of original music, Gautam Raj Anand, CEO and Founder of Hubhopper said, “In India, mainstream music has been associated with films for a very long time. Though many independent music artists have started releasing their music on social media platforms, there are still many potential artists from different parts of the country who need assistance with this. They think that it will require a huge investment or will be technically difficult. Through Hubhopper Original music, we are being a catalyst to those underground artists, supporting and accelerating their growth, while they maintain their online portfolio and take their music to the right ears. We endeavor to get rid of all barriers so that the India’s hidden music gems can showcase their talent and establish an audience base across the country and even beyond.”
Hubhopper envisions to grow parallel with the audio streaming industry and keep making the process of content consumption and creation simpler and more beneficial. It has witnessed a 25% m-o-m growth in its listenership with a 20% m-o-m growth in content creation. Hubhopper has transformed the way Indians consume audio content within last four years through its elaborate podcast directory comprising Hubhopper Originals and a variety of content across genres. Partners like Amazon Alexa, Samsung Bixby, Indus OS, Panasonic, Ola Play, Karbonn, and 25+ more integrations help Hubhopper reach a massive listener base.
Hubhopper has secured three rounds of angel funding from premium industry players and a pre-series A round of investment from the VC firm Unit-E Ventures.