The sizzling on-screen chemistry between Erica Fernandes and Parth Samthaan, everyone’s favorite duo from Kasauti Zindagi Kay, is loved by everyone. With the popular TV series completing one year recently, the stars have riding high on the laurels of their fame.
While the second season of the epic love story has been setting the screens on fire, Erica recently took to Instagram, reminiscing about the time they spent shooting their romantic scenes against the picturesque Rhine Falls in Switzerland with the hashtag #SmileDekeDekho. An hour later, Parth also returned the love by sharing a joyful smile with Erica talking about how she has been a constant in all celebrations.
Speaking on her Instagram post with LAY’S, Erica Fernandes said, “The Smile Deke Dekho packaging is a beautiful concept which reiterates how a smile is a unique language of its own and can lead to beautiful connections with friends. A smile is not only contagious, but also the most effective and honest communication that can happen between two people. I absolutely love my Flirty Tomato Tango smile on LAY’S and couldn’t think of sharing it with anyone other than my favorite co-star, Parth.”
Expressing his thought behind the post, Parth Samthaan said, “Erica has been a constant presence and the perfect companion in my life through all the celebrations and good times, just like LAY’S Magic Masala! Whether it is shooting in Switzerland or Mumbai, both of them have the capability of bringing a joyful smile to my face. I am really impressed to see my smile on a LAY’S packet, it looks quite cool.”
For over two decades, LAY’S has been on a mission to provide a joyful interruption from their busy days by bringing more smiles to consumers across the country. To further this proposition, the brand has brought its global Smile campaign to India as ‘LAY’S Smile Deke Dekho’ campaign, as part of which, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions. As a build-up to the campaign, a teaser was launched last week, which showcased Alia and Ranbir exchanging smiles using these LAY’S packs.