New innovation in Modaks to add to worshippers’ celebrations


Ukadiche Modak”.What’s the first thing that comes to your mind when you hear these words? Surely, it’s the off- white distinctly shaped dumpling stuffed with a coconut jaggerypaste that is offered to Lord Ganesha.

Well, this Ganesh Chaturthi promises to give you something more. Icestasy Projects,a creator ofuniquely crafted gourmet ice-creams based in Mumbai launcheditslatest version of Modak Ice-cream. The authentic coconut-based sweet crafted as an ice-cream is one of the finest innovations to happen to an Indian dessert in a long time. 

Not only does the latest offering match the taste and shape of the traditional modak;Icestasy ensures that the experience of having a Modak is also replicated. Served with a crisp outer shell of petals having a dash of cashew flour and topped with a mouth-watering jaggery sauce, you’ll be experiencing ecstasy every time you dig in to take a bite. Traditionally the Modak shell is broken open and melted ghee is poured into it; similarly, the jaggery sauce is poured on top of the ice-cream giving you a feel of the customary style. 

“We thrive on innovation and strive for perfection”, says ParagChaphekar, the CEO&Co-Founder, Icestasy Projects. “We identified an opportunity in the ice-cream industry and are catering to specific niches. Over the last three years through strong R&D efforts, we have come a long way and we continue to make new and unique flavors almost every month”.

Icestasy’sModak ice-cream in its inimitable serving stylewill be available initially in Mumbai & Pune at,

·         Soam (Babulnath, Mumbai)

·         AryaBhavan (Vile Parle, Matunga, Nariman Point, Mumbai)

·         Samudra (Erandwane, Pune)

A little birdie tells us that all this excitement is going to come at pocket friendly prices ranging from Rs 120 to Rs 200. So go ahead and indulge yourself while the lord showers his blessings on all of us!

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