In a time when the world is moving towards the online world, The Pavillion Mall based on Senapati Bapat Marg has also set up their own version of ‘The Tree of Joy’. For the first time in India, The Pavillion Mall has managed to pull off a social media tree of this size. In sync with the Christmas festivities, which is all about sharing, The Tree of Joy is all about sharing the previous moments that you spend at the mall with your loved ones. With entry free to be a part of ‘The Tree Of Joy’, it will remain at The Pavillion until January 31, 2020.
The 30 feet long tree, has 30 TV screens which will be displaying content that patrons click at the mall in front of the tree. More so, several influencers and bloggers have already visited The Pavillion and their social media feed is buzzing with the content of ‘The Tree of Joy’. There are also several spot offers, which will be displayed on the screens and will be available for only for a limited time. Additionally, The Pavillion Mall will also be hosting a Sound and Light Show in the evenings (7pm to 9pm) until December 31, 2019 which will be a spectacle that no other mall in Pune can boast of.
Speaking on the occasion, Mr. Rahill Ajani, Centre Director at The Pavillion Mall said, “Pune has always celebrated Christmas with a lot of fervour. Malls are no longer places that people visit only to shop. Malls have become places where everyone in the family finds something for themselves and with ‘The Tree Of Joy’, we have given them one more reason to come to the mall and spend time with their families. Like our Happyness Ambassador Ayushmann Khurrana said in our Digital Ad, “Shopping to bahana hai, apno ko saath laana hai” and that is exactly what we have managed to achieve with The Tree of Joy”.
Ayushmann Khurrana has been roped as the Happyness Ambassador for Nexus Malls earlier this year. The Pavillion Mall released the second Digital Ad with Ayushmann Khurrana earlier this week on the social platforms of the mall. With over 125 international and national brands at The Pavillion who will be offering special deals and discounts all the way until January 31, 2020, the shoppers will definitely find a bargain that they are looking for.
DATES: Ongoing till Tuesday, December 31, 2019
TIME: 11:00 Am- 9:00 Pm
Sound and Light Show: 7:00 Pm- 9:00 Pm
VENUE: Pavillion Mall, SB Road